Toby Toys, UK

Toby Toys was a brand name belonging to S. Guiterman & Co. Ltd. of the UK. The company seems to have dealt in everything from ice cream freezers, tools, batteries (accumulators), and car horns, to cutlery, gloves, knobs, Scout Rifles and toys. Graces Guide records S. Guiterman and Co Ltd., of Alderman House, 37 Soho Square, London, W1, and later of 35 and 36 Aldermanbury, London, E.C.2 as an exhibitor at the 1947 British Industries Fair.

"1947 Listed Exhibitor - British Industries Fair. Manufacturers and Distributors of Dressed Dolls, Baby Dolls, Metal, Mechanical and Wood Action Toys. Musical and Constructional Toys, Indoor Games, Rubber Toys and Playballs, Die-cast Pistols, Jigsaws and Segic Puzzles. (Olympia, 3rd Floor, Stand No. K.2440)".

The toys Guiterman's sold included Lionel Trains (as early as 1935) and diecast models. The diecast models were manufactured by Louis Marx (UK), a subsidiary of Louis Marx (USA), who had been operating and manufacturing in the UK since 1930. Louis Marx (UK) only produced a few diecast models for sale as "Toby Toys" by Guiterman's. They are identified by the numbers 860 to 863 and "Made in England" cast into the underside of the body. These toys had "Bakelite" wheels and were on crimped steel axles, the rear wheels usually being held in place by a spring covering the axle. Some of the toys were marked "Toby Toys" on the underside also and the #860 had "LM860" on the number plate.

It has been reported that S. Guiterman & Co. Ltd. went on to purchase Budgie Toys in the early 1960s but that by 1966 the Guiterman toy business had collapsed.