Graces Guide records S. Guiterman and Co Ltd., of Alderman House, 37 Soho Square, London, W1, and later of 35 and 36 Aldermanbury, London, E.C.2 as an exhibitor at the 1947 British Industries Fair*.
| * "1947 Listed Exhibitor - British Industries Fair. Manufacturers and Distributors of Dressed Dolls, Baby Dolls, Metal, Mechanical and Wood Action Toys. Musical and Constructional Toys, Indoor Games, Rubber Toys and Playballs, Die-cast Pistols, Jigsaws and Segic Puzzles. (Olympia, 3rd Floor, Stand No. K.2440)". |
The company was later considered an importer, rather than a manufacturer, of toys manufactured in Hong Kong.
In all its years in business (the company was established in 1876), the company seems to have dealt in everything from ice cream freezers, tools, and batteries to cutlery, gloves, Scout Rifles, and toys.
The toys Guiterman & Co. sold included Lionel Trains (as early as 1935) and diecast models. The diecast models were manufactured by Louis Marx (UK), a subsidiary of Louis Marx (USA), who had been operating and manufacturing in the UK since 1930. Later, the company also imported toys from Hong Kong manufacturers such as Maks Industrial Ltd. that appeared in boxes with Guiterman branding.
It has been reported that S. Guiterman & Co. Ltd. went on to purchase Budgie Toys in the early 1960s but that by 1966 the Guiterman toy business had collapsed.